In The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset, authors Michael Fertik and David C. Thompson examine the brave new world just on the horizon: the world of digital reputation. Sites like Yelp and Angie’s List already subject businesses to the mercies of customer reviews, but – aside from the occasional political aide getting fired for an ignorant tweet – individuals have been largely excepted from this new order. According to The Reputation Economy, however, these halcyon days are coming quickly to a close. Continue reading →